Global water purifier market size

The global water purifier market size reached US$ 20 billion in 2018 and is expected to be around US$ 35 billion by 2025.

Trends and Developments in the water purifier market

The global water purifier industry has been growing due to the increased demand for purified water. The demand is driven by decreasing rates of clean drinking water with rapid growing urbanisation and industrialisation.

The rapidly growing industrialisation in some emerging markets resulted in polluted and contaminated water.
Increasing consumer awareness about safe drinking water consumption has a positive impact on global sales of wastewater purifiers. The water purifier market has gained more traction due to healthier lifestyle trend. This factor has helped to encourage water purifiers worldwide and especially in developing countries like India and China.

There is also a growing awareness of waterborne diseases, which have made the public fully aware of the effects of untreated water.

The water purifiers have extensive industrial, commercial and residential demand. The rising disposable income increased the use of advanced water purifiers such as RO and UV purification. In addition to replacing full systems, these purifiers offer the advantage of replacing filters.

However, high equipment and maintenance costs could reduce the growth of the market for water purifiers. There is also a growing competition in the market, which is hurting the producers. Furthermore, there is also a growing number of substitutes which proving a major obstacle to market growth.

Water purification substitutes include bottled water, chemical disinfectants, activated charcoal, and portable & compact pump filters. These replacements are portable and are cost-effective compared to water purifiers.