Attractive packaging is considered a type of advertisement. It helps in creating a brand image. Food packaging is dominated by two important attributes which are portability and transparency; which will see more innovative enhancements. Below are some key trends.

• Packaging companies are looking for ways to cut cost, minimise product loss and reduce waste. These can be incorporated through smart packaging. The packaging is embedded with NFC chip or printed QR codes. These smart labels can be scanned to get more information, like pH, temperature, fermentation to ensure freshness, flavour and quality. 
• Companies are designing packagings by keeping targeted consumers in mind. Personalisation of packaging and using emotionally attached contents on the packagings is a popular way to attract consumers. Coca-Cola launched bottles printed with 250 common American names under the “Share a Coke” campaign. Similarly, online personalised gifts packaging are experiencing a massive boost in sales.
• Vacuum packaging has also got more tractions as it prevents oxidation reactions like loss of vitamins, browning or pigment loss in the product. Products like meat and fruits can last up to several weeks. It gives longer shelf life, less preservative needed, clear and visible packaging and affordable packaging process.
• Consumers want convenience when it comes to eating food. Companies are designing new food packaging options which are easier to grab, hold and carry. For example, McDonald’s launched McBike packaging for cyclists, so the food can be easily handled whilst cycling. 
• Consumers also prefer clear and transparent packaging so that they can get the inside view of the product before the purchase. Besides this, consumers want all the ingredients listed clearly, as consumers are now becoming more health-conscious.
• The drive for eco-friendly solutions is driving food industry to use biodegradable, recyclable and reusable packaging. Plastic food trays are now made from biodegradable materials. Edible packaging and plant-based cutlery are also an evolving trend in the food packaging industry.